quantitative and/or qualitative data that address a specific marketing problem or situation facing the company
The systematic gathering, recording, and analyzing of market information for management decision-making purposes
The process of systematically gathering, analyzing and interpreting data pertaining to the company's market, customers and competitors, with the goal of improving marketing decisions
The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services
research that gathers and analyzes information about the moving of good or services from producer to consumer
The process of gathering, recording, and analyzing information pertaining to the marketing of goods and services Topic areas: Fundraising and Financial Sustainability
The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer
The systematic design, collection, analysis and reporting of data regarding a specific marketing situation
The process of gathering, interpreting and reporting information to help marketers solve specific marketing problems or take advantage of marketing opportunities p 169
(p 402) The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
Linking the customer, consumer and public with the marketer through information which is used to identify and define marketing opportunities and problems Market research generates, refines and evaluates marketing actions, monitors marketing performance and improves the understanding of marketing Market research specifies the information required to address issues, designs the methods for collecting information and manages and implements data collection, analyzes results and communicates the findings and their implications
the specification, gathering, analyzing, and interpretation of information that links the organization with its market environment
The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
Survey research into the motivational factors influencing purchase and product use These activities include advertising, customer satisfaction, positioning, and pricing research
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization