push-pull strategy

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push-pull strategy
itme-çekme stratejisi
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push-pull strategy
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer "pulls" things towards themselves, while a producer "pushes" things toward customers
push-pull strategy