evoked set

listen to the pronunciation of evoked set
İngilizce - Türkçe
set uyarılmış
İngilizce - İngilizce
The number of brands that a consumer actually considers in making a purchase decision
The set of choices that are salient or kept in mind for purchase For example, from the multitude of laundry detergents available in the grocery store, the evoked set is the two or three brands the buyer may remember and actually be considering for purchase
The group of products that a buyer views as possible alternatives after conducting an information search p 112
Consists of those brands and products recalled from long-term memory that are acceptable for further consideration
evoked set

    Heceleme

    e·voked SET

    Türkçe nasıl söylenir

    ivōkt set

    Telaffuz

    /ēˈvōkt ˈset/ /iːˈvoʊkt ˈsɛt/

    Etimoloji

    [ i-'vOk ] (transitive verb.) circa 1626. French évoquer, from Latin evocare, from e- + vocare to call; more at VOCATION.