branding moment

listen to the pronunciation of branding moment
English - English
the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results

Branding Moments® is trademarked by Hello-Hello, Inc. an affiliate of Ameritest.

single-minded branding moment
a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention

Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.

branding moment

    Hyphenation

    branding mo·ment

    Turkish pronunciation

    brändîng mōmınt

    Pronunciation

    /ˈbrandəɴɢ ˈmōmənt/ /ˈbrændɪŋ ˈmoʊmənt/
Favorites