bill veeck

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v. in full William Louis Veeck born Feb. 9, 1914, Hinsdale, Ill., U.S. died Jan. 2, 1986, Chicago, Ill. U.S. baseball-club executive and owner. The son of a sportswriter who was also president of the Chicago Cubs (1919-33), Veeck became co-owner of the minor league Milwaukee Brewers (1941-45) and later the major league Cleveland Indians (1946-48), St. Louis Browns (1949-53), and Chicago White Sox (1959-68; 1976-81). Believing that baseball was a form of entertainment and should not be treated as a business, he introduced many innovations in promotion, was almost always able to improve a team's attendance, and usually bettered its performance
bill veeck
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