astroturfing

Englisch - Englisch

Definition von astroturfing im Englisch Englisch wörterbuch

The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion

The disguising of an orchestrated campaign as a spontaneous upwelling of public opinion

Synonyme

front organization

Etymologie

() From AstroTurf (“a synthetic substitute for grass”), as wordplay on "grass roots", as if "fake grass roots". Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: " fellow from Texas can tell the difference between grassroots and Astroturf." (Henry Young, , Illinois Business Law Journal, 2 November 2009)