If we untangle the claim that technology has turned Johnny Teenager into a pirate, what turns out to be fueling it is the idea that if Johnny Teenager were to share his unauthorized copy with two million of his closest friends the effect on a record company would be pretty similar to the effect of some CD factory's creating two million CDs and selling them cheap.
Many college students now expect to sample, if not outright pirate, movies, music, software, and TV programs.