If a new product or service is market tested, a group of people are asked to try it and then asked for their opinions on it. The company uses the simulator to market test new designs. + market testing mar·ket test·ing They learnt a lot from the initial market testing exercise
If a company carries out a market test, it asks a group of people to try a new product or service and give their opinions on it. Results from market tests in the US and Europe show little enthusiasm for the product