If you eschew something, you deliberately avoid doing it or becoming involved in it. Although he appeared to enjoy a jet-setting life, he eschewed publicity and avoided nightclubs. = avoid. to deliberately avoid doing or using something (eschiver)
[ e-'shü, i-; es-'chü, ] (transitive verb.) 14th century. Middle English, from Middle French eschiuver, of Germanic origin; akin to Old High German sciuhen to frighten off; more at SHY.