brand parity

listen to the pronunciation of brand parity
الإنجليزية - الإنجليزية
(Pazarlama) A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another
brand parity

    الواصلة

    brand pa·ri·ty

    التركية النطق

    bränd perıti

    النطق

    /ˈbrand ˈperətē/ /ˈbrænd ˈpɛrətiː/
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